At the end of 2017 and 2018 I worked with Pie as a Product Designer on a number of new and existing products. 

One of these products was LLRA which provides HGV compliant routing to fleet operators and their drivers via a web and mobile app.

The aim was to design an experience that made it quick and easy for freelance and full time drivers to sign up, input their specific vehicle dimensions and create a “from” and “to” route. See case study here.

Design Lead

LLRA

User experience

Visual Design

Prototyping

User testing

Inspire allows you to easily get advice from people who have started their own business or project over the phone, via video chat or in person.

 

This was conceptualised, researched, designed and tested from scratch as a part of my UX course at General Assembly. Initially, the project started out as a way to get inspirational stories from people who had started their own business. However, we quickly realised that being able get direct advice from these people was what users really wanted. See case study here.

UX/UI Designer

Inspire

Envisioning

Visual Design

User experience

Branding

See the clickable prototype here. It was designed and built in Framer using MapBox API (swipe left & right on the bar at the top of the prototype where it says "map" to switch between day and night mode).

 

Whilst at Pie I was the lead product designer on Pie Drive. The product was built so that drivers could see a list of their jobs and start a job using a compliant route. The jobs would be sent to Pie Drive using the web app Pie Plan that I also worked on.

Pie Drive was a really interesting project to work on because we had to make a great deal of information available to the driver without making it feel overwhelming. We carried out user testing on numerous occasions with drivers inside their truck so that we could get a real appreciation of not only what they needed on the screen but also the ergonomics of having the screen placed above and in front of where they were sat.

There were a lot of things we learn't from the user testing with drivers. One of the key take aways was that the font was too small. Amazingly, none of the drivers mentioned this, but every-time they would interact with the tablet they would lean forward off their chair slightly to get closer. 

Before

After

UX/UI Designer

Pie Drive

User experience

Visual Design

Prototyping

User testing

In 2016, FoodToDo wanted to update their website so that users could navigate the website easier and be inspired to eat better whilst doing so. They also wanted to introduce a way for people to track their dietary intake, meal plans and recipes via an app. 

Together with the FoodToDo team we decided to create a flow where users could see lots of beautiful enticing meal plan ideas without having to necessarily click. For the phone app we used carefully considered hierarchy of components so that users could navigate between different days of the week and see the respective plans and dietary break downs with minimal friction.

Product Designer

FoodToDo

User experience

Visual Design

Prototyping

User Testing

EduAssess is a desktop and web app platform to help teachers provide personalised feedback to students. I came up with the idea and then worked with one of the General Assembly's cohorts on a pro bono basis to research, design and test the platform. 

Below is one of our design studios where we worked with teachers and other designers. 

After the project with the GA cohort had finished, I then tested Edu Assess with more teachers. I then also redesigned many parts to make it even easier to use. I later worked with a friend to build the platform. You can see the live build here.

Founder - Lead Designer 

EduAssess

Envisioning

Visual Design

Prototyping

Branding

User testing

Project Managing